As consumers become more inclined towards green cleaning products, manufacturers of microbial biosurfactants all over the world have been presented with a productive opportunity to increase their sales, reports Transparency Market Research. The demand for bio-based products is increasing rapidly in developing as well as developed countries.
Key vendors in the market are gearing up to make the most of this upcoming advantage by focusing on meeting the environmental demands associated with the use of bio-based cleaning products. The microbial biosurfactants segment comprises top three producers who accounted for approximately 60.9% of the global market in 2012. The vendor with the largest share in 2012 was reported to be Ecover followed by Saraya and Soliance. The other key players in the market are MG Intobia and Jeneil Biotech.
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Due to extreme competition at the global level, the manufacturers of microbial biosurfactants are developing new techniques for production. In this regard, developed countries are expected to provide a favorable regulatory outlook for manufacturers to increase their production. As consumers are gaining more awareness about the hazardous impact of synthetic surfactants, the demand for microbial biosurfactants is increasing. The growth of the microbial biosurfactants market depends on how producers tackle their production cost as compared to plant-derived and synthetic surfactants.
Consumer Preference for Bio-Based Cleaning Products to Positively Influence Sales of Microbial Biosurfactants
Increasing awareness among consumers about environmental hazards caused due to the use of synthetic surfactants is propelling the sales of microbial biosurfactants based products. Thus, they are shifting their focus towards bio-based cleaning products to avoid any kind of risk. The use of bio-based household cleaning products such as dish wash liquids and detergents is expected to rise by 2020.
Asia Pacific is reported to be the fastest growing region in terms of the production and consumption of microbial biosurfactants. China is projected to be the major user of bio-based detergents and personal care products, whereas the U.S. and Europe emerged as the fastest growing markets for green cleaning products.
The global green cleaning product market was worth US$7.53 bn in 2016 and is expected to reach US$18.23 bn by 2020.
Favorable Regulatory Outlook in Developed Nations to Benefit Manufacturers of Microbial Biosurfactants
Regulatory bodies all around the world are supporting the usage of microbial biosurfactants and eco-friendly products. Thus, they are coming up with regulations supporting these environment friendly solutions. For instance the U.S Department of Agriculture BioPreferred Program provided labelling for renewable chemicals and bio-based production and its consumer product category included consumer household and personal care products.
As microbial biosurfactants are the key ingredients in the production of household detergents and personal care products, the demand for these products is expected to boost the growth of the microbial biosurfactants market. The governments of other countries have also come up with such initiatives to support the production of microbial surfactants.
High Production Cost to Act as a Barrier for Microbial Biosurfactants Sales
Though microbial biosurfactants offer substantial advantages over synthetic and plant-derived surfactants, their high production cost slows down its market growth. The price of microbial biosurfactants is high due to its low production yield. However, research and development activities are being carried to reduce the overall cost of production by increasing the production yield. In this regard, top multinational companies are collaborating with existing market players to come up with more innovative and technologically advanced methods.
TMR forecasts that Europe will be the leading region in the consumption of microbial biosurfactants products due to lenient regulations regarding the usage of bio-based products. It is also expected to be the fastest growing region by 2020. The global microbial biosurfactant market was worth US$14.5 mn in 2016 in terms of revenue and is expected to reach US$17.1 mn by 2020.
The review has been based on the findings of a TMR report titled “Microbial Biosurfactants Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020”.
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